Thirty years ago, it wasn’t hard to understand why readers began to flock to USA Today. It was in color. It featured graphics. The stories were short. There was this Al Neuharth-dictated emphasis on USA. Mainstream media made fun. Called it McPaper. Of course, McDonalds hasn’t done badly the past 30 years. But USA Today? New president Larry Kramer wants to give folks to read USA Today. Again. Check out this interview.